Cityland
10 Tower I
Unit 2414
Salcedo St. cor.
Ayala Ave
Makati City
Manila
Philippines
Tel No : 63-2-893 7127 / 63-2-892 3144 / 63-2-892 3291
Fax No : 63-2-892 3261
Website : www.pma.philonline.com
E-Mail : pma@philonline.com
Successful big
conference
What started out as a 15 member, non-stock non-profit
organization registered in January 1954 is now a huge
internationally recognized entity with more than 300 members.
This is the Philippine Marketing Association.
The PMA, though relatively small compared to other organizations, boasts of a very colorful membership profile. Of its 324 members, around 50% or 159 members belong to the top management of various companies in the Philippines, 131 members are from the group of middle managers, and the rest are comprised of junior management or staff. As for the nature of membership to PMA, 206 are corporate members, 76 are employees and the remaining are entrepreneurs.
Since its inception, the PMA has been working towards the development of marketing as a science and as a profession. Further, it has been effectively serving as a policy making recommendatory arm of the government on marketing oriented issues. To fulfill its role, the PMA has initiated various programs and has sustained a number of long term activities.
A scholarship program was inaugurated by the group in 1972. This scholarship program was then modified and innovated in 1983 to become the Philippine Marketing Development Foundation and the Student Career Assistance Program. Furthermore, to impart marketing knowledge to both members and marketing students, a series of workshops, exhibits and seminars are continuously conducted for this purpose.
With regard to the development of their organization status, the PMA, through the years have take various measures in order to enhance its standing in society. This include affiliation with the International Marketing Federation, hosting and participating in regional marketing and advertising conferences, and serving as adviser to the Secretary of Department of Trade and Tourism.
To pay tribute to marketing education, entrepreneurship, exports and marketing management, the Agora Awards were launched in 1979 and has now become one of the most prestigious awards given in the business circuit.
To this day, the PMA remains as one of the strongest driving forces strengthening and improving the lot of marketing personalities by developing the best marketing minds for the country's increased growth and development.