403
Burhani Chambers
Abdullah Haroon Road
Karachi
Pakistan
Tel No : 92-21-776 0032
Fax No : 92-21-772 9952
Gearing up for
quite a year, holding the first congress
Marketing Association of Pakistan was formed in 1967, as
the professional body of Marketers. Besides individual members
almost all major manufacturing and trading organizations in the
country are its institutional members. These include both
multinationals and local companies. Total strength present stands
at 80 Institutional members and 627 individuals.
The objectives of this Association can be summarized as follows :
To improve and develop the technical and general knowledge of persons engaged in the profession of marketing.
To promote the study of all branches of knowledge relevant to the profession of marketing.
To promote the growth of a cadre of professional marketing managers in Pakistan.
To provide to management a scientific approach towards marketing.
To provide facilities for the study of and inquiry and research into marketing problems.
To bring together persons interested in marketing by such means as conferences and meetings.
The Association enjoys patronage from the government of Pakistan and is represented on the Advisory Council of the Ministry of Commerce.
To disseminate knowledge and keep in touch with its members, its publishes a quarterly journal titled "MARKETING REVIEW". The Association also arranges frequent Tea Meetings, Seminars and Training Workshops.
It has two branches, one at Lahore and the other at Islamabad, where similar activities are undertaken.