P.O.
Box 8086, Kelana Jaya
46781 Petaling Jaya
Selangor Darul Ehsan
Malaysia
Tel No : 03-735 9677
Fax No : 03-735 9284
Website : www.imm.org.my
Marketing, the
Business Advantage
The Institute of Marketing Malaysia is the only registered
professional institute in the country solely dedicated to the
purpose of serving the marketing fraternity in Malaysia.
Formed under the Society Act in 1979, the institute has assisted and, according to its charter, will continue to train and bring together marketers from various business and industries with one-common goal - to improve the marketing skills of all its members.
The primary objective of the institute is enshrined in its constitution. It is governed by a body of 12 council members who meet regularly to guide the growth of the institute.
The institute holds annual marketing conventions, as well as monthly tea talks and other related activities designed to promote and enhance professionalism in marketing. The institute's patron is the honorable minister of international trade and industry.
The institute also publishes a professional journal for the benefit of its members. Titled "The Marketeer," the quarterly features articles about current marketing issues and blends both academic and practical approaches to Malaysian marketing.
With its four interlocking arrows, the institutes' logo represents the dynamic principles of marketing and the multifaceted aspects of business. The institute welcomes all marketers to join it to support, promote, and enhance professionalism in marketing in line with its philosophy of "Marketing, the Business Advantage!"