45
4-GA Namdaemoon-Ro
Chung-ku Seoul 100-743
Korea
Tel No : 82-2-779-3581 or 82-2-753-5011
Fax No : 82-2-752 6165
Specializing in
research and consulting, plus publishing
Established in 1965, the Korea Marketing Association
specializes in distribution and marketing research. The
association consists of a president, three vice-presidents, and
30 directors representing the academic and industrial
communities. Its organization includes research, publishing,
training, and control departments.
KMA's research projects have included five-year modernization plans, as well as numerous projects for the government. Constancy for marketing strategy planning has also been a part of its business.
In the field of publications, the KMA has been publishing a monthly journal, called "Management and Marketing," since its establishment. Just two of its many past publications are "Marketing Usage Dictionary" and "Marketing Strategies".
The most important activities of the KMA, however, are education and training. In association with the universities of Hawaii and Oxford, the KMA conducts biannual 500 people annually in its government-approved training institute.