APMF News

Asia Pacific Marketing Federation

Description, Membership Profiles and News-in-brief

Formed in 1991, the Asia Pacific Marketing Federation (APMF) is a regional marketing body representing over 25,000 marketing professionals in the region. The APMF is a co-signatory to the charter which in 1995 formed the World Marketing Federation. The World Marketing Federation comprises National Marketing bodies like the American Marketing Association, the European Marketing Confederation and the APMF, with the primary objective to give marketing a truly global platform and voice.

The APMF aims at furthering economic development in, and contributing to the quality of life of consumers in the diverse countries of the Asia Pacific region through regional professional cooperation, information exchange on new marketing ideas, experiences, techniques, technologies, and through collaborative research. The APMF's journal, Roundtable contains articles, opinion and news of developments in the region: material for inclusion may be sent to the Secretariat at the address below.
The APMF benefits from the strong support from sponsor companies throughout the region.
The APMF currently comprises 17 national marketing bodies from Australia, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Mongolia, Pakistan, the Philippines, Singapore, South Africa (Affiliate Member), Sri Lanka, Taiwan and Thailand, New Zealand, Canada (Affiliate Member).
An individual who belongs to any of the APMF associations has a ready-made network of professional marketers available through the APMF. When the individual is posted to or visits another member-country of APMF, reciprocal membership rights are conferred for the period of their stay up to one full membership year. This provides an invaluable instant professional network without which the individual may be severely disadvantaged or even be incapable of doing their job effectively and efficiently.

The members of the Asia Pacific Marketing Federation are :

Australian Marketing Institute
Hong Kong Institute of Marketing
Institute of Marketing and Management India
Indonesia Marketing Association
Japan Marketing Association
Korea Marketing Association
Institute of Marketing Malaysia
Mongolian Marketing Association
Marketing Association of Pakistan
New Zealand Marketing Council
Philippines Marketing Association
Marketing Institute of Singapore
The Institute of Marketing Management (South Africa, Affiliate Member)
Sri Lanka Institute of Marketing
Chinese Marketing Association, R.O.C.
Marketing Association of Thailand

Canadian Institute of Marketing

The APMF foresaw the urgent need to coordinate courses whereby marketing professionals can learn more about the consumer trends and characteristics of the Asia Pacific region. In 1992, an Education Sub-Committee was formed to establish Asia Pacific educational accreditation and certification systems for marketing professionals. The APMF Education Headquarters is located in Singapore.

Certified Professional Marketer, CPM (ASIA-PACIFIC)

The Certified Professional Marketer, CPM (Asia-Pacific) is the formal endorsement of professional status for professionals who have attained a competent level of academic and practical understanding of marketing in the Asia-Pacific region. This professional marketing qualification will be recognized by all the national marketing bodies in the Asia-Pacific region. The CPM (Asia-Pacific) status is conferred by the Asia Pacific Marketing Federation (APMF).

Your Route To The Asia Pacific Professional Marketing Qualification – Certified Professional Marketer, CPM (Asia-Pacific)

The CPM (Asia-Pacific) status will be conferred to candidates who have attained the following :

Successful completion of the CPM (Asia-Pacific) Qualifying Examinations and
With 5 years relevant marketing experience in an Asia-Pacific country.

Qualified candidates have to be members of the APMF. An individual member of a national marketing association, which is a member of APMF, will automatically be an individual member of APMF. Holders of CPM (Asia Pacific) Qualification are entitled to use the designation 'CPM (Asia-Pacific)' on their business cards and letterheads.

APPLICATION PROCEDURE FOR CPM (ASIA-PACIFIC) QUALIFYING EXAMINATION

1)
Entry Requirements for Registration for the CPM (Asia-Pacific) Qualifying Examinations
All applicants must possess one of the following academic qualifications:

A degree or diploma from a recognised university or institution

A professional qualification from a recognised institution

Those without the above qualifications must have at least 10 years of marketing experience.

Exemptions

No exemption will be given for partially completed qualifications. APMF Education Committee reserves the right to recognise and approve only certain qualifications for exemptions.

No exemptions will be granted for the subjects, Asia-Pacific Business and Asia-Pacific Marketing Management.

2) Registration
There are 2 examinations annually – in months of March and September.

All candidates are to submit their registration through their respective local APMF member association. The local closing dates for examination registration will be decided by the local member associations and may vary slightly from country to country. All application forms must reach the APMF Education Headquarters by 15 June for the September Qualifying Examination and 15 December for the March Qualifying Examination.

3)	Examination Fees APMF Fees One time registration fee : US$75.00 Examination fee per subject : US$20.00 Local Fees * Determined by the Local APMF respective representative offices.

Click here for Singapore candidates

Please contact your local AMPF representative office for more registration details.

CERTIFIED PROFESSONAL MARKETER QUALIFYING EXAMINATIONS -

HOW TO PREPARE FOR THE EXAMINATIONS ?

The national marketing body in your country should provide courses that prepare candidates to take the CPM Qualifying Examination. Hereby we offer on line study aids which you may download and use in your preparation for the examinations:

Module / Study aids

Asia Pacific Business

Detailed Syllabus

Past Exam Questions (Mar. 2001)

Past Exam Questions (Sep. 2001)

Answers to Past Exam Questions (Sep. 2001)

Past Exam Questions (Mar. 2002)

Past Exam Questions (Sep. 2002)

Reading List

Study Guide

Asia Pacific Marketing Management

Detailed Syllabus