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Formed in 1991, the Asia Marketing Federation (AMF) is a regional marketing body representing over 25,000 marketing professionals in the region. The AMF is a co-signatory to the charter which in 1995 formed the World Marketing Federation. The World Marketing Federation comprises National Marketing bodies like the American Marketing Association, the European Marketing Confederation and the AMF, with the primary objective to give marketing a truly global platform and voice. Members of the AMF currently comprise the national marketing associations (NMAs) of Hong Kong , India , Indonesia , Japan , Malaysia , Philippines , Sri Lanka , Taiwan , Thailand and Singapore . The AMF education headquarters is based in Singapore .
Certified Professional Marketer, CPM (Asia) What is CPM ( Asia ) All About ? The CPM ( Asia ) is the highest recognition of marketers who have attained a competent level of academic and practical understanding of marketing in the Asian region. The certification designation demonstrates that you are a professional. Certification announces your professional competency, achievement of high standards of experience, knowledge and conduct to your employer, clients or customers, and to your peers in the marketing profession in Asia . CPM ( Asia ) is conferred by the Asia Marketing Federation (AMF).
Benefits of Professional Certification Achievement – Not all who engages in marketing will gain a certification, making it an accomplishment. Professionalism – Your value will be increased as the status signifies to others you have a high level of professionalism. Recognition – CPM (Asia) professionals will get a frameable personalised certificate, and the privilege of using the CPM ( Asia ) designation on your letterheads and business cards. Knowledge – Certification will improve the value of your understanding of marketing in the Asian region. Leadership – Through certification, you demonstrate adherence to continuous improvement and high standards of professionalism.
Who Has Been Awarded CPM ( Asia )? More than one thousand marketers have been certified in 15 Asian countries. They come from multinational corporations to local small-and-medium size enterprises. Successful candidates are members of a prestigious pan-Asian CPM Society, which allow them to network with one another. In order to continue to use this designation, holders of the CPM ( Asia ) qualification have to continue to be the members of the AMF. To be a member of the AMF, individuals need only be a member of their local marketing association, which is the Marketing Institute of Singapore, the national body for sales and marketing professionals here. Holders of CPM ( Asia ) may be required to fulfil annual continuing professional development efforts.
How Do I Become Certified? You must :- 1. Possess at least 5 years of practical marketing experience in any of the Asian countries, and 2. Successful completion of the CPM ( Asia ) Qualifying Examination. The qualifying examinations cover the subjects: a) Marketing Research
Can I Gain Exemptions For Prior Academic Achievements and Work Experience? Exemption may be granted for Marketing Research, Marketing Communications and Marketing Strategy for related work experience and previous qualifications, on a case-by-case basis. Evidence of past academic qualifications (transcripts and certificates), and work experience resume should accompany the CPM Examination Application Form. No exemptions will be granted for Asia Business and Asia Marketing Management. All candidates must sit for these 2 papers. Preparatory courses for the qualifying examinations are conducted by the Marketing Institute of Singapore Training Centre and at the respective National Marketing Associations of each country.
Test Format The examinations for the two compulsory subjects are as follows: Asia Marketing Management - Case study (closed book format) Asia Business - Essay questions (closed book format) . When Can I Take The Test? The dates and time are as follows: Examination 12 & 14 April (Closing Date: 7 March) 12 & 14 October (Closing Date: 7 September) Time: 6.30 pm to 9.30 pm Venue: To be advised Please submit your CPM Examination Application Form to:
What Will It Cost? The fees are as follows: One-Time Registration Fee Per Candidate : S$ 115 / USD 75 Examination Fee Per Subject Per Candidate : S$ 30 / USD 20 Marking Fee Per Subject Per Candidate : S$ 16 / USD 12.50 Examination Deferment Fee Per Subject Per Candidate : S$ 15 / USD 10 Please address cheque/bank draft to “MIS Training Centre” For telegraphic transfer/GIRO, you may transfer the fees to the following account: Name of Bank: The Development Bank of Singapore Address: 6 Shenton Way DBS Building Singapore 068809 Name of Bank Account: MIS Training Centre Bank no.: 7171 Branch no.: 6 Account no.: 006-012442-9 Swift code: DBSSSGSG The exact fees should be remitted and shall not offset any bank charges.
Refund Policy No refund of fees paid shall be made. However a candidate may choose to defer his/her test upon submission of deferment application and a deferment fee.
Syllabus HOW TO PREPARE FOR THE EXAMINATIONS ?
The national marketing body in your country should provide courses that prepare candidates to take the CPM Qualifying Examination. Hereby we offer on line study aids which you may download and use in your preparation for the examinations:
Module / Study aids
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