ASIA PACIFIC MARKETING MANAGEMENT

RECOMMENDED TEXTS

Philip Kotler, Swee Hoon Ang, Siew Meng Leong, and Chin Tiong Tan (1999), Marketing Management: An Asian Perspective, 2^nd edition, Prentice Hall.

AND

Swee Hoon Ang, Siew Meng Leong, and Chin Tiong Tan (2000), Marketing in the New Asia, McGraw-Hill

AND

John A. Quelch, Swee Hoon Ang, Siew Meng Leong, and Chin Tiong Tan (2000), Cases in Marketing Management and Strategy: An Asia-Pacific Perspective, 2^nd edition, Prentice Hall.

NOTE

These books are the same compulsory textbooks as in the module Marketing Strategy.

These books Marketing Management: An Asian Perspective, and Cases in Marketing Management and Strategy: An Asia-Pacific Perspective are available at:

Marketing Institute of Singapore

51 Anson Centre

#03-53 Anson Centre

Singapore 079904

Tel: 221-7788

Fax: 223-8785

Please call first before coming to ensure that the books are in stock.

SUPPLEMENTARY READINGS : ARTICLES FROM MARKETING IN THE NEW ASIA

* Swee Hoon Ang, Siew Meng Leong, and Philip Kotler (2000), "The Asian Apocalypse: Crisis Marketing for Consumers and Businesses," Long Range Planning (forthcoming).

* Mariko Yasue and Gu Xiang Wen (1999), "Asian Youth and Implications for Marketing Strategies: Changes and Differences in Consumption Attitudes and Lifestyle Values," ESOMAR.

* Jochen Wirtz and Christopher Lovelock (2000), "Asia’s Growing Service Sectors."

* Ike Janita Dewi (2000), "The Answer is Out There. Marketers and the External Environment: The Indonesian Experience."

* Philippe Lasserre and Jocelyn Probert (1998), "Competing in Asia Pacific: Understanding the Rules of the Game," Long Range Planning, 31 (1), 30-50.

* Ajit S. Nair and Edwin R. Stafford (1998), "Strategic Alliances in China: Negotiating the Barriers," Long Range Planning, 31 (1), 139-146.

* Copies are available in the package.

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