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SUBJECT : ASIA-PACIFIC BUSINESS

DATE : 28 MARCH 2001 (WEDNESDAY)

TIME : 6.30 PM TO 9.30 PM

1.     The duration for the examination is THREE (3) hours.

2.     This question paper has TWO (2) parts containing NINE (9) questions.

        PART (1) has THREE (3) essay questions, numbered 1), 2) and 3). Answer any TWO (2) questions

      out of three questions. Each whole questions is worth 20 marks.

 

        PART II has THREE (3) sections A, B and C, each containing TWO (2) essay questions. The

        questions are numbered 4) through 9). All sections must be attempted. Answer only ONE (1) question

        from each section. Each whole question is worth 20 marks.

3.     Please write your Registration No. on all examinations materials handed in.

4.     Total number of pages (including this page) :         4

CERTIFIED PROFESSIONAL MARKETER (ASIA-PACIFIC)

QUALIFYING EXAMINATIONS

ASIA PACIFIC BUSINESS

More Asian companies are returning to barter trade as a form of business. Define countertrade or barter trade. What are the most ideal conditions for barter trade? Describe two forms of barter trade.

                                                                                                                    (20 marks)

It has been said that the correct way to fight recession is to spur domestic economies through technopreneurship, not exports by Western MNC's based in Asia. Do you agree? Discuss.

                                                                                                                    (20 marks)

QUESTION 3

Some Asian companies have adopted Western management styles. Others have remained very 'Asian'.

Define 'Western' and 'Asian' management styles. Which style do you think best suit Asian companies?

                                                                                                                    (20 marks)

Answer ONE (1) out of two questions.

QUESTION 4

Taiwan was not only sheltered from the Asian economic crisis, it actually benefited from it. How is it that

Taiwan was not much affected and how did it benefit?

                                                                                                                            (20 marks)

QUESTION 5

Will Beijing's entry into the World Trade Organisation affect Hongkong's role as a clearing house for trade

between China and the world? Discuss.

                                                                                                                            (20 marks)

Part II- Section B: South-East Asia

QUESTION 6

The Thailand Board of Investment has announced an incentive scheme to attract wafer investors. Which other

countries are active in attracting wafer plant investors? What are their strengths and weaknesses (in the

context of attracting wafer investors)? Will Singapore's economy be affected if it fails to attract sufficient

wafer investors?

                                                                                                                            (20 marks)

Malaysia is fast recovering from the economic crisis. What controls were put in place when the crisis came

and are these controls still necessary? What are the engines of growth helping Malaysia to recover?

                                                                                                                            (20 marks)

Part II- section C : Rest of the Asia-Pacific

Despite of its relatively unattractive geographical location and small population, Australia has attracted

companies like Toyota to set up operations there. What do you think are the reasons? Discuss.

                                                                                                                            (20 marks)

QUESTION 9

There is a new breed of hardline Hindus who believe that India's future lies in economic isolation. If they are

influential, what impact will their influence have on India's economy?

                                                                                                                            (20 marks)

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